Thursday, May 8, 2008

Pick the Party Tunes!!

Our Thursday night entertainment is one of New Orleans' most revered local groups, The Topcats, consistently voted top cover band. They have played with many legends and have been around the New Orleans music scene for a long time. They will be playing on Thursday evening May 29 from 8-11 in the Acadia Ballroom at the Marriott at 555 Canal. It promises to be a GREAT party with desserts, coffee and (come on it is New Orleans)drinks!

So what songs need to played at party for NACE'ers? Got a favorite you just have to hear or it isn't a party? Their songlist spans the pre-50's to today and you can find it here . Take a look and drop a comment with your favorites................who knows...maybe if they play it, you can join them!! Or you might win a fabulous prize!!

Tuesday, May 6, 2008

Parents…can’t live with ‘em…can’t get their kids hired without ‘em…

I’ve been to a year’s worth of NACE and NACE regional affiliate conferences and am always intrigued by the number of sessions that discuss the issue of parents in career services and recruiting. Oh, the tales that are told: Fortune 500 corporations that fund elaborate “parent orientations” to coincide with their new hire orientation sessions; career service offices that spend just as much time and energy informing parents of their offspring’s career options as they do the students; and of course, then there are the stories about the parents themselves… The media has been focusing on this for several years; these articles from USA Today, Forbes, and MSNBC aren’t new.

I spent six years as a middle school teacher and saw this trend creeping up the education ladder. But while middle school seems like an understandable time period for parents to hover, college graduates seem a bit old for this kind of treatment.

One of the interesting studies I’ve read recently was published in December’s Journal of Family Psychology. In this study, 392 unmarried college students and at least one of their parents were surveyed about whether these students are perceived as adults or not. It stands to reason that if only 16% of the 18 to 26 year olds see themselves as adults, their parents’ perception may not be that different (16% of moms and 19% of dads perceive their children as adults). You can read more in this USA Today article or this article in the Chronicle of Higher Education (if you have a subscription to the latter).

So while the negatives are fairly well documented, what do you see as the benefits of this kind of uber-close relationship between parents and children (aside from making sure that they get to interviews on time)? Is this trend going away anytime soon? What are you doing to accommodate parents, whether in terms of career services or organizational recruiting?
Fascinating way to think about ATTENDING a session- although the blog is directed towards presenters...

"But what we aren't doing, and where the real opportunity might exist, is crafting tools and resources that support all meeting attendees as catalysts for content sharing and meaningful change in their own organizations. We should think of every single meeting planned and workshop created as a train-the-trainer event, an equip-the-teacher opportunity."

Read the whole post here:
http://jeffreycufaude.blogspot.com/2008/05/one-to-many.html

Wouldn't it be great if as an attendee you went in with the idea that you had to go back and teach others? How can presenters make this happen? Or is just too darn much to ask??

Monday, May 5, 2008

Planet GREEN!

If you havent seen this reinvention of a small town...you might want to:
http://planetgreen.discovery.com/tv/greensburg//?site=PLG

Watching a segment over the weekend really makes you think about all the efforts that COULD be made in helping build a sustainable earth. This town is a great example of what can be done and it is also a testament to what people can do when they decide to overcome adversity in a positive way.

So what does this have to do with us...well, as you know we are making every effort to make our meeting more green- recycling, less printing etc. ... People around here are shake their heads anytime someone mentions printing - "Nancy won't let us!"...well, not really but if we are at least THINKING before we print something then we are doing better.

But Wait...I am in a concurrent session and there are not 100 small pieces of paper lying around just waiting for me to fill them out? NOPE!! In keeping with the green efforts and MAJOR paper waster was session evaluations - some turned in, some not etc! So this year you will have the opportunity to complete session evaluations online. We have done the conference evaluations online for several years but this will be a first for sessions. It really is exciting and will keep our efforts to be green strong! Be sure to complete them after you attend sessions! Dont forget - FREE WIRELESS - sponsored by NACE - in the convention center meeting rooms!!

A Great Gift to Our Nation

I recently completed watching Battle 360, a multi-part series on the History Channel about the famed World War II carrier, the U.S.S. Enterprise. Pam Webster of Enterprise Rent-a-Car gave me the heads-up about the series and am I ever glad that she did. It was fabulous.

Enterprise Rent-a-Car was founded in 1957 by Enterprise by Jack Crawford Taylor, father of current CEO, Andy Taylor. Jack served as a fighter pilot on the U.S.S. Enterprise during World War II. The History Channel series did a very nice job of tying the men and women of Enterprise Rent-a-Car together with the proud legacy of the U.S.S. Enterprise.

For history buffs, Battle 360 was a fabulous trip back in time with plenty of computer generated graphics, historic film footage, and recent interviews of veterans. For those of us fortunate enough never to have been in such circumstances, the show was an important reminder of the incredible sacrifices made by an incredible generation. Over and over again you hear these men and women state that they weren't heroes; they were just doing their jobs. Well, they were heroes and because they did their jobs as well as anyone could ever hope we enjoy liberty.

The men and women of Enterprise Rent-a-Car give the world of college recruiting great gift after great gift. They are always there for us as sponsors, organizers, and more. They also gave the country a great gift by helping us to remember the U.S.S. Enterprise and its vital role in our history.

Friday, May 2, 2008

Text messages - as Marketing Tool?

I see that many of the sessions at the conference surround the topic of technology. And marketing is a big one too. So put those together and we're probably all thinking about ways to use technology to market our programs.

There's the standard website and email format that comes to mind first. But, I haven't really heard a lot about using text messaging as a marketing avenue. I feel like it's kind of a random thought I'm throwing out there, because I don't even know if it would be possible (or legal/ethical). And here I may also be showing a little bit of my limitations with technology. Personally, I've written one text message in my life and it took me about 5 minutes to write it and figure out how to send it!.

Emails seem to be easily ignored or deleted because we're all overwhelmed with the number of emails we get each day. But students seem to be very in tune with their cell phones for text messaging. But, is it even possible to send text messages to groups of people? (Again, my lack of knowledge shining through here). Would students be receptive to this kind of marketing, or would they be more annoyed by it? Are there legal/ethical limitations to this?

Although I can think of the advantages of using text messages to promote career programs, personally, I think if I were to receive text messages of the "marketing" variety, I would fall more on the "annoyed" side. But that's just me. What do you think? Anybody seen/ heard of this being done anywhere?

Thursday, May 1, 2008

Is it May already?

Where has the time gone? Graduation is a week and a day away. While I am looking forward to the NACE Conference coming up at the end of the month, I confess I have hardly looked at the materials yet. I have another trip scheduled two weeks before and I haven't even had time to review that one yet either. I'm sure I could become more efficient in some areas but I also think there is just more to do. Hmmm, maybe there is a good session on that. I'll have to look, when I get the time.

Seriously, glancing through the schedule again I am reminded of the excellent topics and the difficult decisions I will have to make. Certainly a large area of interest revolves around marketing to students and I believe (along with many others) one key component is our effective use of technology. The only problem is that it keeps changing. There are several sessions within the technology track that look like they will provide some up-to-date information on what types of technology students are using now and how we might channel this power for our own purposes. I hope to also have the opportunity to discuss new technology in an attempt to be prepared instead of always playing catch-up.