New hires want more than a paycheck!

According to a survey by Experience.com “It’s Time for a Job Description Makeover," 70% of job seekers value company reputation and ethics in a new employer. This often translates to finding a career where employers demonstrate a commitment to improve the local, national, and international community. There is no one model for how employers should do this, but with the increasing altruistic tendencies of this younger generation (volunteering is up 20% among college seniors), it seems like this is one generational trend that will carry well beyond just this group of students.

How do you see this in your line of work? Are students on your campus asking about how to find a job that is more than just a paycheck or making it a priority in their job search? Do you field questions about your corporate ethics and social responsibility from recruits or their parents?