Dan Pink is launching a new book today called The Adventures of Johnny Bunko, written in manga (a Japanese comic book style - which I only know about because a friend of my teenage son is a BIG fan of it!). The site includes a video ' movie trailer' which is very interesting. I have NOT read the book but it will be carried in the NACE bookstore!
Talk about an interesting marketing campaign designed to capture the intended readers. Perhaps we can all learn a bit from looking at this program!
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